Multi-State Dental Services Organization

Standardized new-hire onboarding drinkware across a multi-location dental group — every new employee and every new-location launch gets the same branded tumbler before their first shift.

The Challenge

A growing DSO with locations across multiple states had no consistent onboarding gift. Each location sourced its own swag — different quality, different timing, no standard kit. The HR team wanted a single program that scaled as the group opened new locations.

The Solution

The Lasercraft Co. built a standing tumbler program tied to new-hire start dates and new-location openings. The DSO sends a name and location; we engrave a tumbler with the practice logo and ship it directly. New locations trigger a dedicated opening-team run on the same schedule.

The Outcome

Every new employee receives the same branded tumbler before their first shift, regardless of which location they join. New-location launches now include a personalized kit for the opening team. The group went from ad-hoc per-location sourcing to one repeatable vendor process.